Marketing Today - Monash University Australia

Monday, August 04, 2008

Marketing Today - 069

Marketing Today, Episode 69, from Monash University, Melbourne Australia. Features:
  • Wags chatting with Col on the couch, covering issues including the Olympic Games, Starbucks troubles, and Alcopops.
  • Song of the week: Blake Morgan, "Maybe I'm Amazed", from

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  • Dear Wags and Col,
    I'd only just caught up with your podcast recently when you were lambasting the government's handling of the increased tax on alcopops.
    You might like to check Laurie Oakes comment in the Daily Telegraph a couple of Sundays ago. In the article he exposed the 'so-called' increase in hard spirit consumption since the introduction of the tax. The figures quoted were supplied by the Liquor industry and not surprisingly 'demonstrated' the unintended consequences of the tax. A load of crock... Oakes destroyed this argument with a well researched investigation. Something you might like to investigate?

    By Anonymous Rod from Sydney, at Monday, August 25, 2008 at 10:34:00 PM GMT+10  

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