Marketing Today - 062
Marketing Today, Episode 62, from Monash University, Melbourne Australia. Features:
- A chat with "Col on the couch", discussing brandtags.net, Citroen advertising, and more;
- Song of the week: Sarah Vondehaar, "I Got Sunshine", from http://music.podshow.com
Comments? Criticisms? Feedback? Call +61 3 9903 1199 and share with us!
posted by Peter Wagstaff at
8:02 PM
1 Comments:
Hey Wags,
Just in response to the ad. ITS A SPOOF! It's taking the piss out of Germany and German culture. It's not aligning itself with German values, its differentiating itself from it. Its putting itself higher/above German cars and what not all because of the line "made in France".
I can't beleive Col didn't realise that it was a satire. C'mon, what German in their right mind has sword fights, is tall with short blonde hair, eats only bratwurst being served by a waitress in a German traditional outfit.
By
Anonymous, at Tuesday, May 27, 2008 at 9:52:00 PM GMT+10
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