Marketing Today - 042

Marketing Today, Episode 42, from Monash University, Melbourne Australia. Features:

• A chat with Mr Neville Fielke, Monash University - Department of Marketing's "Executive in Residence";
• A chat with Julian Cole, our Adspace Pioneer, about Soulja Boy's expert use of Web 2.0 marketing;
  Song of the week: Carbon Leaf, "What About Everything?", from http://music.podshow.com/

Links to the sites that Julian mentions in our chat:

• Soulja Boy Official Site
• Soulja Boy on youtube #1
• Soulja Boy on youtube #2
• "Rize" movie trailer ("clowning")
• Faris Yakob's blog

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!