Marketing Today - 036

Marketing Today, episode 36, fresh from Monash University, Melbourne Australia. Features:

• Col and Wags on the coush, discussing segmentation and targeting;
• "Adspace Pioneer" Julian Cole, on Durex Sexecutives - check out his blogs at http://www.adspace-pioneers.blogspot.com/ and http://www.juliancole.blogspot.com/
• Song of the week: Michael Hanley, "Bliss" - visit his myspace: http://www.myspace.com/mrmichaelhanley

Any comments or feedback (including audio comments, please!) about this podcast can be sent to Peter Wagstaff by email: podcast@monashmarketing.com