Marketing Today - Monash University Australia

Marketing Today - 095

2010-07-20T16:46:00.002+10:00

Marketing Today, Episode 95, from Monash University, Melbourne Australia. Featuring:

Wags and Col "on the couch", discussing the following topics:

The recent Old Spice campaign;
World Vision's parody of Old Spice by Tim Costello;
... and a discussion on some good and bad marketing we've seen recently.

Song of the week: Farrad, "Keep Your Head Up".

Our voice feedback number is +61 3 9903 1199 - call us!

Marketing Today - 094

2010-05-06T13:24:00.002+10:00

Marketing Today, Episode 94, from Monash University, Melbourne Australia. Featuring:

Wags and Col "on the couch", discussing the following topics:

Businesses, politicians and jounalists misunderstanding new media;
The CLEW Index;
Cigarette "blanding";
Hidden Pizza Restaurant.

Song of the week: In the Cinema, "Midday Refuge".

Our voice feedback number is +61 3 9903 1199 - call us!

Marketing Today - 093

2010-03-31T14:32:00.002+11:00

Marketing Today, Episode 93, from Monash University, Melbourne Australia. Featuring:

Wags and Col are joined by Tracey "on the couch", discussing the following topics:

Marketing issues surrounding the F1GP, including Lewis Hamilton and his Mercedes burnout, Mark Weber's "nanny state" comments, Kubica can't drive;
Col's recent experience at the Apple Store;
Free iPhones for all?; and
Listener feedback.

Song of the week: Vitamin D, "The Summer Crossing"

Our voice feedback number is +61 3 9903 1199 - call us!

Marketing Today - 092

2010-03-18T15:34:00.002+11:00

Marketing Today, Episode 92, from Monash University, Melbourne Australia. Featuring:

Wags and Col "on the couch", discussing the following topics:

Airlines - does "sex sell"?
The porn industry innovating again with 3D TV;
Listener feedback from Adam, Peter and Greg;
Old Spice - the old and the new;
Kimberley Clark, Kotex and the "V-word";
The Hawthorn Football Club taking a swipe at Myki;
Myki, Metlink and segmenting the fare-evader market.

Song of the week: Adrina Thorpe, "Everything Changes", from http://www.musicalley.com/

Our voice feedback number is +61 3 9903 1199 - call us!

Marketing Today - 091

2010-03-04T17:10:00.003+11:00

Marketing Today, Episode 91, from Monash University, Melbourne Australia. Featuring:

The long awaited return of Wags and Col "on the couch", discussing topics as diverse as Toyota, Tiger Woods and Tag Heuer, USA tourism, saving water in the garden, the latest Nielsen online data, McDonalds and Weight Watchers, and Grill'd vs Nandos!
Song of the week: 46 Bliss, "In a Long Time", from http://www.musicalley.com/

Our voice feedback number is +61 3 9903 1199 - call us!

A short message from Wags

2009-09-17T14:46:00.001+10:00

A brief announcement.

Join the Julian Cole Facebook Fan Page and he'll get a Facebook tattoo.

Marketing Today will return with a regular episode in a few days.

Marketing Today - 090

2009-09-03T20:37:00.002+10:00

Marketing Today, Episode 90, from Monash University, Melbourne Australia. Featuring:

A Skype chat with "Col in Cambridge";
Song of the week: BJ Lloyd and the Cold December, "The Messenger", from http://www.musicalley.com

Our voice feedback number is +61 3 9903 1199.

Marketing Today - 089

2009-08-21T18:20:00.003+10:00

Marketing Today, Episode 89, from Monash University, Melbourne Australia. Featuring:

The long-awaited return of the podcast, after a few months in "recess"!
Special guests this week are Daniel Oyston (The Oyster Project), Zac Martin (Pigs Don't Fly), and Donald Trump.
Song of the week: Dr Chaotica, "The Ballad of Stephen Conroy", from http://www.musicalley.com

Our voice feedback number is +61 3 9903 1199.

Marketing Today - 088

2009-04-26T11:20:00.001+10:00

Marketing Today, Episode 88, from Monash University, Melbourne Australia. Featuring:

This week's marketing news in brief;
The Oyster Report (thanks to Daniel Oyston);
A chat with Col on the Couch, about brands and airlines;
Song of the week: Ingrid Michaelson, "You and I", from http://music.podshow.com/

Got something to say? Call us on +61 3 9903 1199.

Marketing Today - 087

2009-03-03T17:58:00.002+11:00

Marketing Today, Episode 87, from Monash University, Melbourne Australia. Featuring:

This week's marketing news in brief;
The Oyster Report (thanks to Daniel Oyston);
A chat with Col on the Couch, about all things $$$ - money, pricing, etc;
Song of the week: The Beautiful Girls, "La Mar", from http://music.podshow.com/

Our voice feedback number is +61 3 9903 1199.

Marketing Today - 086

2009-02-20T15:54:00.002+11:00

Marketing Today, Episode 86, from Monash University, Melbourne Australia. Featuring:

This week's marketing news in brief;
A chat with Julian Cole from The Population, on his efforts to hijack a Social Media campaign;
Song of the week: 46bliss, "The Way You Are", from http://music.podshow.com/

Our voice feedback number is +61 3 9903 1199.

Marketing Today - 085

2009-02-13T18:19:00.002+11:00

Marketing Today, Episode 85, from Monash University, Melbourne Australia. Featuring:

This week's marketing news in brief;
A chat with Col on the couch, covering Victoria's bushfires and marketers' responses - (philanthropic or opportunistic?), Manchester United, and Green Marketing;
Song of the week: Jason Moss, "Face My Fears", from http://music.podshow.com/

Our voice feedback number is +61 3 9903 1199.

Marketing Today - 084

2009-02-06T14:34:00.002+11:00

Marketing Today, Episode 84, from Monash University, Melbourne Australia. Featuring:

A five-minute wrap of this week's marketing news;
A chat with Oyster and Zac, about Twitter, building a brand on social media, this week's Oyster Report, and how to graduate like a rock star;
Listener feedback;
Song of the week: Panic at the Disco, "The Only Difference Between Martyrdom And Suicide Is Press Coverage", from http://music.podshow.com/

Our voice feedback number is +61 3 9903 1199.

Marketing Today - 083

2009-01-30T17:25:00.002+11:00

Marketing Today, Episode 83, from Monash University, Melbourne Australia. Featuring:

The Oyster Report;
Col on the Couch, discussing the latest ABS report, newspapers, Connex, and Daisy the cow;
Song of the week: David Cloyd, "Never Run", from http://music.podshow.com/

Our voice feedback number is +61 3 9903 1199.

Marketing Today - 082

2009-01-05T14:54:00.003+11:00

Marketing Today, Episode 82, from Monash University, Melbourne Australia. This episode is a special summer joint podcast with Jake and Nat from the Gen Y Marketing podcast, and Zac from Pigs Don't Fly. We discuss:

Chrysler and the Car Bailout program;
Wikipedia;
Akoha;
Credibility gained from being on Twitter, or even from having a Marketing Degree!
Song of the week: Turnpage, "Chapters", from http://music.podshow.com/

Our voice feedback number is +61 3 9903 1199... call us!

Marketing Today - 081

2008-12-23T15:56:00.002+11:00

Marketing Today, Episode 81, from Monash University, Melbourne Australia. Features Wags and Col on the couch, discussing:

Microsoft, internet filtering, Scott's College Sydney, ANZ Bank advertising, Czech brothels, Ladybird Organic vegies, Reho Travel, Connex, bottled water for dogs, and everything else you can imagine!
Song of the week: Geoff Smith, "My Own Merry Christmas", from http://music.podshow.com/

Call our voice feedback line on +61 3 9903 1199.

Marketing Today - 080

2008-11-11T18:32:00.000+11:00

Marketing Today, Episode 80, from Monash University, Melbourne Australia. Features Wags and Jules discussing:

Julian's move to The Population;
All things SMM (Social Media Marketing);
Beerspheres;
Song of the week: Nathan Wheldon and the Two Timers, "This Feeling", from http://music.podshow.com/

Did you know that you can leave us voice feedback via +61 3 9903 1199?

Marketing Today - 079

2008-11-05T16:26:00.000+11:00

Marketing Today, Episode 79, from Monash University, Melbourne Australia. Features Wags and Col on the couch, discussing:

Fosters "Beergate";
More feedback from Warwick on Microsoft vs Apple, and Wags' view on the next phase of their campaign;
Amazon's frustration-free packaging;
The Oyster Project;
Song of the week: Ingrid Michaelson, "Be OK", from http://music.podshow.com/

Our feedback line is +61 3 9903 1199 - please call us!

Marketing Today - 078

2008-11-05T11:33:00.000+11:00

Marketing Today, Episode 78, from Monash University, Melbourne Australia. Features Wags, Col and Rick on the couch, discussing:

Microsoft;
Cars, bikes and public transport;
... and bankers.
Song of the week: Geoff Smith, "Bohemian Financial Rhapsody", from http://music.podshow.com/

Call us on +61 3 9903 1199 to have your say.

Marketing Today - 078

2008-10-21T14:21:00.000+11:00

Marketing Today, Episode 78, from Monash University, Melbourne Australia. Features Wags, Col and Rick on the couch, discussing:

Microsoft;
Cars, bikes and public transport;
... and bankers.
Song of the week: Geoff Smith, "Bohemian Financial Rhapsody", from http://music.podshow.com/

Call us on +61 3 9903 1199 to have your say.

Marketing Today - 077

2008-09-25T18:09:00.000+10:00

Marketing Today, Episode 77, from Monash University, Melbourne Australia. Features:

Wags and Col on the couch, discussing:

Marketing Magic: Microsoft;
Marketing Mongrel: Immigration Department;
Citroen (thanks Brent!) and Ford;
And lots of other rubbish!

Song of the week: Natives of the New Dawn, "Good Day", from http://music.podshow.com/

Our listener feedback number is +61 3 9903 1199. Call us!

Marketing Today - 076

2008-09-18T15:55:00.000+10:00

Marketing Today, Episode 76, from Monash University, Melbourne Australia. Features:

Zac and Simon on the couch, discussing:

The latest Microsoft advertising campaign;
Trent from Punchy.

Song of the week: Dona Oxford, "He's My Baby", from http://music.podshow.com/

Call us on +61 3 9903 1199 to have your say.

Marketing Today - 075

2008-09-11T22:13:00.001+10:00

Marketing Today, Episode 75, from Monash University, Melbourne Australia. Features:

A chat with Col on the couch, including issues such as:

Listener feedback from Oyster and Roger;
Omega and one-hundredth of a second;
Bigpond and Uluru in Second Life;
Highlights of an interview with Clinton Squires from InterfaceFLOR.

Song of the week: Buck Cherry, "Sorry", from http://music.podshow.com/

Call us on +61 3 9903 1199 to have your say.

Marketing Today - 074

2008-08-28T19:35:00.000+10:00

Marketing Today, Episode 74, from Monash University, Melbourne Australia. Features:

A Skype chat with Julian Cole, including issues such as:

Viral "rockstars";
The Aus Social Media Revolution;
Company blogging (GM Fastlane and Gateway Credit Union).

Song of the week: Dave Stewart and his Rock Fabulous Orchestra, "Lily Was Here", from http://music.podshow.com/

You've got a voice on this podcast, too! Call +61 3 9903 1199 to contribute to the discussion.

Marketing Today - 073

2008-08-22T15:57:00.004+10:00

Marketing Today, Episode 73, from Monash University, Melbourne Australia. Features:

After last week's criticism of the Australian media's treatment of Qantas we had some feedback from Warwick, a Monash journalism student. So we invited him in to sit on the couch and chat with Col and Wags about his views on the issue!
On this episode we also discuss Woolworths' new logo.
Wags continues the conversation with Joseph Jaffe about his excessive demands on Delta Airlines. We refer to Julian's initiative in the Aussie Blogger Forum.
Song of the week: Positiva Records, "Essential Club Anthems Remix", from http://music.podshow.com/

Want to join our conversation (as Warwick did)? Call us on +61 3 9903 1199.

Marketing Today - 072

2008-08-15T15:47:00.000+10:00

Marketing Today, Episode 72, from Monash University, Melbourne Australia. Features:

Wags chatting with Col on the couch, covering issues including Volvo and speed dating, sponsoring the Dubai metro rail network, and Australian media gone feral.
Song of the week: Deana Carter, "On the Road Again", from http://music.podshow.com/

Please call us - we want to hear you on the podcast, and so do you! +61 3 9903 1199.

Marketing Today - 071

2008-08-11T15:55:00.000+10:00

Marketing Today, Episode 71, from Monash University, Melbourne Australia. Features:

Wags chatting with Jacqui and Lucy, about this year's Monash Marketing Awards for Excellence;
Song of the week: Tom Bolton, "Little Star", from http://music.podshow.com/

Anything to share with us? Call +61 3 9903 1199.

Marketing Today - 070

2008-08-08T19:30:00.000+10:00

Marketing Today, Episode 70, from Monash University, Melbourne Australia. Features:

Wags chatting with Julian and Cori, about topics as diverse as "Community Markets" and the piece of the jigsaw around his neck!
Song of the week: Lesley Gore, "Better Angels", from http://music.podshow.com/

Did you know that we have a voice feedback line? Call us on +61 3 9903 1199.

Marketing Today - 069

2008-08-04T13:19:00.000+10:00

Marketing Today, Episode 69, from Monash University, Melbourne Australia. Features:

Wags chatting with Col on the couch, covering issues including the Olympic Games, Starbucks troubles, and Alcopops.
Song of the week: Blake Morgan, "Maybe I'm Amazed", from http://music.podshow.com/

Please call us - we want to hear your voice on the podcast! The number is +61 3 9903 1199.

Marketing Today - 068

2008-07-21T11:14:00.000+10:00

Marketing Today, Episode 68, from Monash University, Melbourne Australia.

This week a special episode - the "Viral Marketing Smackdown", between the Marketing Today team of Wags, Jules and Cori, versus the team from the Gen Y Marketing Podcast, Jake, Paul and Nat. Who wins? How much blood was spilt? Which Melbourne Marketing podcast is #1? Listen and find out!
Song of the week: David Ippolito, "Internet Angel", from http://music.podshow.com/

Do you want to hear more of this type of debate? Call +61 3 9903 1199 and let us know!

Marketing Today - 067

2008-06-23T13:41:00.000+10:00

Marketing Today, Episode 67, from Monash University, Melbourne Australia. Features:

Jules, Col and Wags discussing a range of topical marketing issues, including binge drinking, Connex and myki, and Julian's offline spamming of the nab;
Song of the week: A Suspended Mind, "Years from Now", from http://music.podshow.com/

Here's your chance to tell us what you think. Call +61 3 9903 1199 and leave a message for us!

Marketing Today - 066

2008-06-13T16:55:00.000+10:00

Marketing Today, Episode 66, from Monash University, Melbourne Australia. Features:

Jules, Josh and Wags discussing Josh's new Marketing blog, Current Issues in Marketing Strategy, including home brands, energy drinks, and the relaunch of Mother;
Song of the week: Collective Soul, "All that I know", from http://music.podshow.com/

Do you want to be part of the show? Call +61 3 9903 1199 and leave a message for us!

Marketing Today - 065

2008-06-05T18:52:00.000+10:00

Marketing Today, Episode 65, from Monash University, Melbourne Australia. Features:

Jules, Zac, and Wags outlining a social marketing solution for a listener:

Savannah, from The Renaissance, asked us for some tips on how to integrate Web2.0 into her online strategy, including her Facebook presence;
We refer to the Top Australian Women Bloggers in our discussion.

Song of the week: Laura Clapp, "Back To Us", from http://music.podshow.com/

Ideas to share? Call +61 3 9903 1199 and leave a message for us!

Marketing Today - 064

2008-05-30T23:32:00.001+10:00

Marketing Today, Episode 64, from Monash University, Melbourne Australia. Features:

Three of our student bloggers (Jules, Zac, and Simon), discussing "The Perfect Viral";
Song of the week: The Gorskys, "Internet Girl", from http://music.podshow.com/

Thoughts or suggestions? Call +61 3 9903 1199 and tell us!

Marketing Today - 063

2008-05-30T23:29:00.000+10:00

Marketing Today, Episode 63, from Monash University, Melbourne Australia. Features:

A chat with Col on the couch in London, via Skype; discussing Qantas, Connex, listener feedback on the Citroen advertising, and more;
Song of the week: The Beautiful Girls, "La Mar", from http://music.podshow.com

Got something to say, or just want to hear your voice on a podcast? Call +61 3 9903 1199 and share with us!

Marketing Today - 062

2008-05-24T20:02:00.000+10:00

Marketing Today, Episode 62, from Monash University, Melbourne Australia. Features:

A chat with "Col on the couch", discussing brandtags.net, Citroen advertising, and more;
Song of the week: Sarah Vondehaar, "I Got Sunshine", from http://music.podshow.com

Comments? Criticisms? Feedback? Call +61 3 9903 1199 and share with us!

Marketing Today - 061

2008-05-21T21:05:00.000+10:00

Marketing Today, Episode 61, from Monash University, Melbourne Australia. Features:

Our team of Marketing Student Bloggers:

Julian Cole, Adspace Pioneers
Zac Martin, Pigs Don't Fly
Rick Clarke, I Hate Ads
Simon Oboler, Simon Says

Song of the week: The Undercover Hippy, "Snap Back to Reality", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 060

2008-05-14T20:48:00.000+10:00

Marketing Today, Episode 60, from Monash University, Melbourne Australia. Features:

Julian Cole, our Adspace Pioneer, discussing the Marketing Magazine Web2.0 challenge, Nandos latest "effort", The Gruen Transfer, amongst other things;
Song of the week: Yael Naim, "Too Long", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 059

2008-05-09T19:14:00.000+10:00

Marketing Today, Episode 59, from Monash University, Melbourne Australia. Features:

Col returns from Europe for a chat on the couch with Wags;
Song of the week: Nick Cave and the Bad Seeds, "Dig, Lazarus, Dig!!!", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 058

2008-05-07T14:24:00.000+10:00

Marketing Today, Episode 58, from Monash University, Melbourne Australia. Features:

A chat on the couch with Cori and Julian (our Adspace Pioneer), discussing Cadbury vs Darrell Lea, and the Cockatoo Ridge controversy (amongst other things!);
Song of the week: Yael Naim, "New Soul", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 057

2008-04-05T20:37:00.000+11:00

Marketing Today, Episode 57, from Monash University, Melbourne Australia. Features:

A chat on the couch with our Adspace Pioneer, Julian Cole, discussing Cadbury Trucks, Skip Harder, and BMW Rampenfest (amongst other things!);
Song of the week: Men Without Pants, "And the Girls Go", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 056

2008-03-20T20:34:00.000+11:00

Marketing Today, Episode 56, from Monash University, Melbourne Australia. Features:

A chat on the couch with our Adspace Pioneer, Julian Cole, discussing Hip Hop and sunglasses, along with the current "Sprite - Truth Hunters" campaign;
Song of the week: Maren Morris, "Dangerous", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 055

2008-03-12T20:41:00.001+11:00

Marketing Today, Episode 55, from Monash University, Melbourne Australia. Features:

A chat on the couch with Col, covering issues as diverse as binge drinking, Underbelly, Mosaic 2008 and Korean teenagers' use of email;
Song of the week: David Usher, "Ugly is Beautiful", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 054

2008-03-03T20:23:00.000+11:00

Marketing Today, Episode 54, from Monash University, Melbourne Australia. Features:

A Valentine's Day chat on the couch with Col;
Song of the week: bill, "Sound Scientist", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 053

2008-02-01T17:06:00.001+11:00

Marketing Today, Episode 53, from Monash University, Melbourne Australia. Features:

A chat on the couch with Col, focusing on marketing in the music industry;
Song of the week: Jason Moss, "Come Back Home", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 052

2007-12-20T16:42:00.001+11:00

Marketing Today, Episode 52, from Monash University, Melbourne Australia. Features:

A chat on the couch with Col, including the highs and lows in Marketing for 2007;
Song of the week: Geoff Smith, "Some Christmas Huggin and Kissin", from http://music.podshow.com/

Thanks for listening to us this year... we'll be back in 2008! If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 051

2007-11-29T21:38:00.001+11:00

Marketing Today, Episode 51, from Monash University, Melbourne Australia. Features:

A chat on the phone with our South American correspondent, Julian Cole;
Song of the week: Ze Sao Paulo, "Universo", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 050

2007-11-29T21:32:00.001+11:00

Marketing Today, Episode 50, from Monash University, Melbourne Australia. Features:

The whole team on the couch, for a special episode number 50!;
Song of the week: Pudge, "Osama Bin Laden, You Ruined My Birthday", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 049

2007-11-09T12:15:00.000+11:00

Marketing Today, Episode 49, from Monash University, Melbourne Australia. Features:

Elizabeth and Wags discussing the recent AMI annual conference - our students should consider joining the AMI;
Song of the week: Munk, "I Am", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 048

2007-11-01T20:10:00.000+11:00

Marketing Today, Episode 48, from Monash University, Melbourne Australia. Features:

Col and Wags on the couch, discussing Coca Cola vs the "Consumers International World Congress";
Song of the week: Matthew Ebel, "Lost My Way", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 047

2007-10-29T15:39:00.000+11:00

Marketing Today, Episode 47, from Monash University, Melbourne Australia. Features:

A chat with Julian Cole, our Adspace Pioneer, about politicians' use of Web 2.0, Julian's voting intentions/strategy, and Radiohead's experiment in music distribution;
Song of the week: Blake Morgan, "No Surprises", from http://music.podshow.com/

If you have any comments or feedback, call our NEW talkback line: +61 3 9903 1199 and we will include your views in a future episode!

Marketing Today - 046

2007-10-12T22:32:00.000+10:00

Marketing Today, Episode 46, from Monash University, Melbourne Australia.Features:

Col and Wags on the couch, discussing Telstra and the "Grey" market and The Voice of Baby Boomers;
Song of the week: Ingrid Michaelson, "The Way I Am", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 045

2007-10-05T16:55:00.000+10:00

Marketing Today, Episode 45, from Monash University, Melbourne Australia.
Features:

A chat with Julian Cole, our Adspace Pioneer, about his research into social networking;
Song of the week: Katrina Carlson, "No one is to blame", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 044

2007-09-21T17:22:00.000+10:00

Marketing Today, Episode 44, from Monash University, Melbourne Australia. Features:

A chat with Julian Cole, our Adspace Pioneer, about Soulja Boy, Man Cans and Summer Heights High;
Song of the week: Trash Fashion, "It's a Rave Dave", from http://music.podshow.com/

In this podcast we mention:

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 043

2007-09-19T22:47:00.000+10:00

Marketing Today, Episode 43, from Monash University, Melbourne Australia. Features:

A chat with Colin and Elizabeth, focusing on the Australian Citizenship Test;
Song of the week: Peter, Bjorn and John, "Young Folks", from http://music.podshow.com/

If you have any comments, complaints or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 042

2007-09-06T18:31:00.000+10:00

Marketing Today, Episode 42, from Monash University, Melbourne Australia. Features:

A chat with Mr Neville Fielke, Monash University - Department of Marketing's "Executive in Residence";
A chat with Julian Cole, our Adspace Pioneer, about Soulja Boy's expert use of Web 2.0 marketing;
Song of the week: Carbon Leaf, "What About Everything?", from http://music.podshow.com/

Links to the sites that Julian mentions in our chat:

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 041

2007-09-03T14:35:00.000+10:00

Marketing Today, Episode 41, from Monash University, Melbourne Australia. Features:

Elizabeth, Col and Wags, roadtesting Connex's ridiculous new etiquette campaign, "Dr Martin Merton";
A chat with Julian Cole, our Adspace Pioneer, (and joined by Cori this week!);
Song of the week: David Usher, "The Music", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in an upcoming episode!

Marketing Today - 040

2007-08-29T23:26:00.000+10:00

Marketing Today, Episode 40, from Monash University, Melbourne Australia. Features:

Elizabeth, Col and Wags, roadtesting "Kevin 07";
A chat with Julian Cole, our Adspace Pioneer, (and joined by Cori this week!);
Song of the week: Danko Jones, "First Date", from http://music.podshow.com/

If you have any comments or feedback, please call our talkback line: +61 3 9903 1199 and we will include your views in a future episode!

Marketing Today - 039

2007-08-17T19:58:00.000+10:00

Marketing Today, Episode 39, from Monash University, Melbourne Australia. Features:

Elizabeth, Col and Wags, discussing Elizabeth's recent high involvement purchase decision, amongst other things!;
Song of the week: Sarah Mac Band, "You Don't Know", from http://music.podshow.com/

If you have any comments or feedback, call our NEW talkback line: +61 3 9903 1199 and we will include your views in a future episode!

Marketing Today - 038

2007-08-15T15:56:00.000+10:00

Episode 38 of Marketing Today, Monash University Department of Marketing, Melbourne Australia. Features:

Col and Wags on the couch, discussing the world's top brands - see http://www.interbrand.com/ for the full report;
Adspace Pioneer, Julian Cole, on everything new - check out his blog at http://www.adspace-pioneers.blogspot.com/;
Song of the week: Brad Sucks, "Making Me Nervous", from http://music.podshow.com/

Any comments or feedback (including audio comments, please!) about this podcast can be sent to Peter Wagstaff by email: podcast@monashmarketing.com

Marketing Today - 037

2007-07-26T17:48:00.000+10:00

Your next instalment of Marketing Today, episode 37, from Monash University, Melbourne Australia. Features:

Col and Wags on the couch;
Adspace Pioneer, Julian Cole, on John Howard's youTube debut - check out his blog at http://www.adspace-pioneers.blogspot.com/;
Song of the week: Cake or Death, "Whiplash", from http://music.podshow.com/

Any comments or feedback (including audio comments, please!) about this podcast can be sent to Peter Wagstaff by email: podcast@monashmarketing.com

Marketing Today - 036

2007-07-09T20:37:00.000+10:00

Marketing Today, episode 36, fresh from Monash University, Melbourne Australia. Features:

Col and Wags on the coush, discussing segmentation and targeting;
"Adspace Pioneer" Julian Cole, on Durex Sexecutives - check out his blogs at http://www.adspace-pioneers.blogspot.com/ and http://www.juliancole.blogspot.com/
Song of the week: Michael Hanley, "Bliss" - visit his myspace: http://www.myspace.com/mrmichaelhanley

Any comments or feedback (including audio comments, please!) about this podcast can be sent to Peter Wagstaff by email: podcast@monashmarketing.com

Marketing Today - 035

2007-06-29T22:52:00.000+10:00

The long-awaited return of Marketing Today, Episode 35. Features:

Col and Wags on the couch;
"Adspace Pioneer" Julian Cole, discussing marketing in new media - check out his blogs at http://www.adspace-pioneers.blogspot.com/ and http://www.juliancole.blogspot.com/
Also check out the Cannes Lions 2007 site at http://www.canneslions.com/home/index.cfm
Song of the week: Howard Jones, "Building Our Own Future", from http://music.podshow.com/

Any comments or feedback (including audio comments, please!) about this podcast can be sent to Peter Wagstaff by email: podcast@monashmarketing.com

Summer Series - Episode 08

2007-03-16T20:59:00.000+11:00

The final episode in our summer series, number eight. Features:

Col and Wags on the couch, discussing everything from Britney Spears to Qantas;
"Adspace Pioneer" Julian Cole, discussing Second Life with Wags - check out his blog at www.adspace-pioneers.blogspot.com;
Song of the week: Beth Thornley, "Stand" from http://music.podshow.com

Any comments or feedback (including audio comments) about this podcast can be sent to podcast@monashmarketing.com

Summer Series - Episode 07

2007-02-15T12:55:00.000+11:00

Summer program number seven! Features:

Col and Wags "on the couch", discussing the future of this podcast (amongst other things);
"Adspace Pioneer" Julian Cole - check out his blog at www.adspace-pioneers.blogspot.com and one of the sites he mentions www.mintd.com;
The return of Cori Hodge (by popular demand) - he discusses the Superbowl ads www.myspace.com/superspots;
Song of the week: Munk, "Superheroes", from http://music.podshow.com

Any comments or feedback (including audio comments) about this podcast can be sent to podcast@monashmarketing.com

Summer Series - Episode 06

2007-02-08T20:04:00.000+11:00

Summer program number 6. Features:

Col & Wags, in fine form, "on the couch";
Our own Adspace Pioneer, Julian Cole - check out his blog at www.adspace-pioneers.blogspot.com;
Song of the week: Melissa Forbes, "Blackheart Blues", from http://music.podshow.com

Summer Series - Episode 05

2007-01-31T17:58:00.000+11:00

Our fifth program for summer, featuring an interview with Dr Clive Hamilton, Executive Director of The Australia Institute and author of "Affluenza: When too much is never enough". This episode also includes:

A chat on the couch with Colin;
Latest marketing communication trends with Julian Cole: visit his blog at www.adspace-pioneers.blogspot.com
Song of the week: Laura Clapp, "Not Responsible" from http://music.podshow.com

Summer Series - Episode 04

2007-01-24T18:09:00.000+11:00

Summer program number 4. Includes:

The return of Colin, for a chat "on the couch" with Wags;
Another chat with Julian - visit his blog at www.adspace-pioneers.blogspot.com, and visit two of the sites he mentions at www.willitblend.com and www.toughboats.com;
Song of the week: Goat, "Two sides to love".

Summer Series - Episode 03

2007-01-18T18:40:00.000+11:00

Our third program for the summer series. Includes:

Another chat with Julian Cole - visit his blog at www.adspace-pioneers.blogspot.com
Two great songs from the Podshow Podsafe music network (http://music.podshow.com) to help you relax over summer: Nina Simone, "Turn Me On"; and James Brown, "Gut Bucket" - RIP J.B.!

Summer Series - Episode 02

2007-01-02T17:41:00.000+11:00

Summer series episode 2. Includes:

A chat about web 2.0 with Julian; and
Song of the week: Adam Woodall Band, "Coming Home Soon" (from http://music.podshow.com)

Summer Series - Episode 01

2006-11-30T19:33:00.000+11:00

The first of our summer series of programs. Includes:

A chat on the couch with Colin; and
Song of the week: Brother Love, "Summertime" (from http://music.podshow.com)